Choose a public organization, such as Target, McDonalds, Apple, etc., as the basis for this assignment. Be sure to choose an organization where the information needed to complete this assignment is publicly available and is easily accessible.

 

• Choose a public organization, such as Target, McDonalds, Apple, etc., as the basis for this assignment. Be sure to choose an organization where the information needed to complete this assignment is publicly available and is easily accessible.
• Using research from at least three sources, develop a report that accomplishes the following tasks:
  • Identify the company’s mission statement, vision statement, goals, objectives, and tactical plans.
  • Explain how each of the four functions of management impacts the organization’s goals and objectives.
  • Discuss the ethical implications of the organization’s policies and strategies with respect to market expansion, human capital management, and the environment.
  • Conduct an internal and external assessment of the organization:
    • Identify the organization’s strengths, weaknesses, opportunities, and threats using SWOT analysis.
    • Illustrate the organization’s product portfolio using a BCG Matrix.
    • Analyze the internal and external environments using environmental scanning. Assess the organizational structure; the relationships and interactions among employees, management, and shareholders; market competitors; as well as the industry, national, and macro environments.
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