Explain the motivations of Starbucks opening their first store in South Africa?

1) Explain the motivations of Starbucks opening their first store in South Africa?

2) Why South Africa?

3) Why now?

4) Based on the two Course Reserves articles (items # 40376 & 40381), what cross-cultural awareness should Starbucks executives and managers consider have when venturing in South Africa? Please give some details.

5) What are your conclusions / take-aways?

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