Scholars have noted that “marketing, in general, means publicizing your name, program, and service to your target audience. Ethnic marketing employs the personal marketing strategies that best reflect the cultural values, beliefs, and norms of the ethnic audience you are targeting” (Guion, Kent, & Deihl, 2009). According to these authors, there are five keys to successful ethnic marketing:

Scholars have noted that “marketing, in general, means publicizing your name, program, and service to your target audience. Ethnic marketing employs the personal marketing strategies that best reflect the cultural values, beliefs, and norms of the ethnic audience you are targeting” (Guion, Kent, & Deihl, 2009). According to these authors, there are five keys to successful ethnic marketing:

1. Value the cultural uniqueness of your target group;

2. Value cooperation and bridge-building with community leaders and other organizations working within the community;

3. Value the cultural beliefs, symbols, and practices of your target group;

4. Value differences in languages, accents, practices, and social conduct;

5. Value word-of-mouth and interpersonal communication to spread your message.

The post Scholars have noted that “marketing, in general, means publicizing your name, program, and service to your target audience. Ethnic marketing employs the personal marketing strategies that best reflect the cultural values, beliefs, and norms of the ethnic audience you are targeting” (Guion, Kent, & Deihl, 2009). According to these authors, there are five keys to successful ethnic marketing: appeared first on Capital Essay Writing Blog.



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