PepsiCo challenges in China
Research PepsiCo challenges in China You will need a: • Cover Page • Table of Contents • Abstract or Introduction • Text – Body of Work (with HEADINGS) • Conclusion/Recommendation • References 1. Write a 10 page Research Paper on the Cultural Aspects of Marketing in a Foreign Country of your choice (or consider Saudi Arabia, Colombia, Nigeria, Jamaica, or Vietnam, etc). Minimum 5 qualitative references. Word document MUST be in APA format (double spaced, Times New Roman, 12 font, a cover page, table of contents, and references). Or 2. Research PepsiCo challenges in China Words have meanings! What we say in one culture can be offensive to another. PepsiCo launched its popular marketing campaign with the tagline Come Alive with the Pepsi Generation, in Chinese, it translated as “Pepsi Brings your Ancestors Back from the Grave.” As a result Pepsi sales dropped abruptly in China. What issue did PepsiCo face here? Suggest how marketers can avoid such cro...