critical evaluation of development and role of balanced Scorecard in production and service organizations

Strategic Management Accounting

Coursework – ESSAY

Instructions (READ THIS FIRST)
“Critical evaluation of development and role of Balanced Scorecard in production and service organizations”

Notes:
1.    While writing the essay, you are expected to refer and evaluate ‘at least’ the following  articles: (please search and refer more papers from Library)
a)    “Putting the Balanced Scorecard to Work” By: Kaplan, Robert S.; Norton, David P.. Harvard Business Review, Sep/Oct93, Vol. 71 Issue 5, p134-147.
b)    “Using the Balanced Scorecard as a Strategic Management System” By: Kaplan, Robert S.; Norton, David P.. Harvard Business Review, Jan/Feb96, Vol. 74 Issue 1, p75-85,
c)    “An empirical study of the Balanced Scorecard as a flexible strategic management and reporting tool” By: Broccardo, Laura. Economia Aziendale Online 2000 Web, Apr2010, Issue 2, p81-91.
2.    Do not copy word to word from the above papers.
3.    Please provide practical examples of both the production and service sectors.    
4.    Please observe the following criteria for marking the essay.                

Criteria for marking of essay:

        (i)  Depth and coverage of practical issues and theory…15 marks
        (ii) Critical Analysis and argument……    ……………      15 marks
        (iii) Originality & Presentation formatting………………….. 5 marks
        (iv) Accurate Referencing of literature………………….……. 5 marks
And Harvard style of References 
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